Based in Finland · European markets

Digital publishing. Built for performance.

We own and operate consumer websites in several European markets. Advertisers and affiliate networks work with us on a performance basis.

How we work Partner with us

About

We build and operate digital properties that help consumers discover and compare services.

Our websites cover consumer finance, utilities, market research and other everyday categories. Each one is written in the local language and maintained by our own team.

Revenue comes from performance-based partnerships. We are paid for results, on terms agreed with each advertiser or affiliate network.

At a glance

Based in
Finland
Operating since
2011
Business model
Performance-based

How the business works

Publishing, partnerships and distribution run as one operation. We own the sites, hold the partner relationships and manage the audiences.

  1. Publishing

    We build and run websites that compare and explain consumer services. Guides, comparisons and reference content, written for one market at a time.

  2. Performance partnerships

    We work with advertisers directly and through affiliate networks. Compensation is tied to results, under the terms each programme sets.

  3. Audience & distribution

    Readers reach us through search and our own websites. We also maintain permission-based email audiences.

Audience & distribution

How readers reach the sites and campaigns we operate, and how that activity reaches our partners.

Foundation

Search and owned websites

Each site is built for one market and one category, and grows through content written for that market. Readers find us through search and come back directly.

  • Organic search
  • Direct and returning visits

Distribution

Permission-based email

Alongside our websites, we operate opt-in email audiences in selected markets and use email as an additional distribution channel for relevant campaigns.

  • Opt-in subscribers

Readers arrive through

Organic search, direct visits and permission-based email

They engage with

Our own websites and opted-in email campaigns

Results go to

Advertisers, affiliate networks and performance partners

Verticals

Categories where people compare before they commit.

Consumer finance

Loans, credit, banking and other financial products consumers research and compare.

Utilities

Electricity contracts and other household services, with price and contract comparisons.

Market research & paid surveys

Survey panels and paid research opportunities for consumers.

Consumer services

Other everyday services where readers compare providers before choosing.

Markets

Written locally, wherever we publish.

Every site is produced in the local language, with content built around the providers, products and choices relevant to each market. We currently publish in:

  • FinlandFinnishHeadquarters
  • SwedenSwedish
  • NorwayNorwegian
  • DenmarkDanish
  • GermanyGerman

We work with affiliate networks, advertisers and performance partners.

We partner with brands and networks that want to reach consumers who are actively comparing their options. If you have a campaign or programme that fits our markets, we would like to hear about it.

Start a conversation
Direct and network partnerships
We work directly with advertisers as well as through established affiliate networks.
Performance-based cooperation
Partnerships built around leads, sales and other measurable outcomes.
Several European markets
Our sites and audiences span several European markets and local languages.
Open to new opportunities
We are open to relevant campaigns and new commercial opportunities that suit our audiences and markets.
Built for the long term
We value reliable partner relationships and cooperation that can grow over time.

Let’s work together.

For partnerships, programme applications and advertising opportunities, get in touch.

email @ affimani.fi
Company
Affimani Oy
Business ID
3238973-5
Location
Tampere, Finland